Marketing
What you spend to bring guests back — campaigns, ads, QR, social, email. Spend here lands on your Numbers P&L as the Marketing line.
Campaigns ramp up once AIR has real opt-ins, reviews, and Google/social connections — use this page to plan and QA before they go live.
Marketing rollout
We're turning the marketing engine on one channel at a time — Email first, then Social, then paid Ads.
Phase 1Building
Email→
Resend-backed sends to opted-in guests — receipts, offers, win-backs. Honors email consent + STOP.
Phase 2Building
Social→
Write once and post to Instagram, Facebook & Google from the same composer. Connect your accounts to publish.
Phase 3Building
Google & Meta Ads→
Define a campaign once — objective, budget, creative — and launch it on your connected ad accounts.
Campaign Builder
Step 1 of 5What's the primary goal for this campaign?